The profound impact it has had on almost every aspect of modern life weighs heavily on his mind.
Sir Jony Ive, 57, admits on a BBC radio program today that he and his family struggle with the issue of relying too heavily on their phone.
He says: 'You require a very specific level of determination and self-control in order not to be swayed and deceived.'
‘But we've worked very hard to acknowledge the potential of these tools, to use them responsibly and thoughtfully, and like everyone, I find that challenging.’
He states that the "not so positive consequences" of the iPhone were unforeseen, but adds: "That doesn't matter relative to how I feel accountable."
That's a significant factor in the decisions I've made since then.
Sir Jony, a father of two, studied at Newcastle Polytechnic and joined Apple in 1992, staying until 2019.
His designs played a key role in transforming the company into a trillion-dollar business, with over two billion iPhones sold since 2007.
He reveals that he was with Apple co-founder Steve Jobs when he passed away due to cancer at the age of 56 in 2011.
He states that Mr. Jobs had the clear vision to transform a rough drawing into a fully functional product.
‘What I treasured was that it became a period of creation and nothing else truly mattered.’
"Desert Island Discs" is on Radio 4 today at 10am and is available via BBC Sounds.
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