The company is intensifying its efforts to remain competitive in this rapidly evolving industry.
The browser QQ, keyboard tool Sogou Pinyin, and learning assistant Ima have been moved from the Platform & Content Group to the Cloud & Smart Industries Group (CSIG), according to a report by The Paper.
From the firm's Technology Engineering Group to CSIG.
Our new platform featuring a collection of carefully selected content, including explanations, frequently asked questions, analyses, and visual representations, is brought to you by our accomplished team of experts.
Tencent confirmed on Friday that it is reorganizing its artificial intelligence product lineup.
Alibaba has ownership of the South China Morning Post.
The reshuffling of personnel reflects a shift in Tencent's artificial intelligence strategy, as the company refines its focus on product experience and user feedback, according to Zhang Yi, founder and chief analyst at consultancy iiMedia.
"Tencent needs to utilize its AI capabilities across multiple applications to maximize its revenue potential, rather than spending a long time testing them," Zhang stated.
Currently available in a beta test to a select group of users.
The decision to integrate a third-party AI model into its main product suggests a shift towards a more open and user-focused approach to AI," said Morningstar analyst Ivan Su in a research note this week. "Tencent appears to be prioritizing functionality and user experience over the exclusive use of its own Hunyuan model.
Tencent has moved some apps to its CSIG unit, including Yuanbao, QQ Browser, and Ima. These apps have recently integrated the R1 model from DeepSeek, which is being used alongside Tencent's Hunyuan model.
Banking professional Yuri Gu, residing in southern Guangdong province, has experimented with the DeepSeek function on Weixin on several occasions this week. She has employed the AI model to draft work reports and has also used it to pose some humorous questions out of curiosity.
"It doesn't always provide the most satisfying responses, but it's still more reliable than DeepSeek's own app, which frequently failed to establish a connection," Gu said.
In the midst of an influx of new users.
Another resident of Guangdong, Hugo Lin, also chose to stop using the DeepSeek app due to its unstable service. Lin switched to Weixin and Yuanbao after Tencent's apps offered him access to the popular DeepSeek product.
"It's convenient to ask simple questions to DeepSeek on Weixin, but I'm using Yuanbao more often now because sometimes I have follow-up questions or need it to help me analyze some documents," Lin said.
Tencent has continued to incorporate DeepSeek into other products. On Friday, Tencent announced that its work collaboration app, WeCom, has been linked to DeepSeek, which can assist enterprise users with customer service.
Tencent is promoting the broader use of its proprietary AI models. The company's reasoning model, Hunyuan T1, is claimed to be comparable in functionality to DeepSeek-R1. Hunyuan T1 is also available for free through the Yuanbao app.
More Articles from SCMP
Taobao's first physical store in Hong Kong attracts a large number of visitors.
This article was first published on the South China Morning Post (www.scmp.com), a leading news source providing comprehensive coverage of China and Asia.
Copyright (c) 2025. South China Morning Post Publishers Limited. All rights reserved.