Style Edit: Louis Vuitton’s spring/summer 2025 ad campaign celebrates the concept of ‘soft power’, with Lisa from Blackpink and The Outrun’s Saoirse Ronan as the elegant ambassadors

Nicolas Ghesquière's pieces combine structure and fluidity, in a collection showcasing the creative director of women's wear's signature retro-futuristic style against the backdrop of conceptual art.

The brand has unveiled its highly anticipated spring/summer 2025 advertising campaign, showcasing visuals that establish a high standard of style for the upcoming season.

and actress Saoirse Ronan.

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Our new platform features a selection of curated content, including explanatory pieces, frequently asked questions, in-depth analyses, and visual aids in the form of infographics, all provided by our team of award-winning experts.

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The designer has conceived a multifaceted femininity that fluidly moves between structure and fluidity, and between texture and pattern. Characterized by delicate, refined outlines, the collection combines classic tailoring with futuristic elements that have become a hallmark of the designer's style.

The campaign showcases a series of modern portraits, captured by renowned fashion photographer Steven Meisel. The dreamlike atmosphere is created by the surreal landscapes, floating objects, and blazing torches found in the atmospheric paintings of French conceptual artist Laurent Grasso.

The resulting scenes are eerily lifelike and naturalistic, evoking the traditional elements of a Renaissance composition. Displayed in full length, they are depicted with subtle movement, combining the classical and dynamic styles, which are two opposing themes consistently present in Ghesquière's designs.

Highlighted among Grasso's works are three new pieces from his series "Studies into the Past", which introduce a new surrealist concept - the black rectangle - amidst an untouched landscape. Painted in oil on wood, and inspired by historical painting, this series has a science fiction tone that complements GhesquiEre's ongoing interest in how time can be compressed, allowing the past and future to coexist and merge into a unified creative expression.

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