Volkswagen's electric crossover gets off to a robust beginning in 2025. But can it maintain its momentum for the remainder of the year?
- The Volkswagen ID.4 has been re-released this year and it's already showing a promising beginning.
- In January, it became the third most popular electric vehicle sold in the US, following the Tesla Model Y and Model 3.
- Volkswagen is offering attractive leasing and financing options for the ID.4. It has some ground to make up after production was halted for a significant part of last year.
It appears that the Tesla Model 3 was the third most popular electric vehicle in the United States for January. What is the explanation behind this phenomenon?
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The ID.4 had a respectable introduction in the US market in 2021, with its popularity increasing further after Volkswagen began manufacturing it locally at its facility in Chattanooga, Tennessee.
The issue required nearly 100,000 units to resolve faulty electronic door handles. Fortunately, no crashes or injuries occurred, but the manufacturer issued a stop-sale order for the ID.4 for about three months in the final quarter of 2024, effectively halting ID.4 sales for nearly three months. That was certainly a significant setback.
When the ID.4 returned to showrooms at the beginning of this year, Volkswagen brought aggressive lease and financing offers to win back customers. Currently, you can lease one for just $189 per month for 24 months with a down payment of $999, which is very alluring.
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The Editor-in-Chief, Patrick George, wrote of the updated model.
Deliveries of the Cadillac Celestiq are expected soon, and BMW will also introduce its first Neue Klasse model this year.
It remains to be seen whether the ID.4 can maintain these sales levels, but it's off to a strong beginning and that was very much needed.
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