Companies across the tourism industry have begun introducing travel subscription plans that offer membership perks, including exclusive discounts on lodgings and 'unlimited' air or sea travel at lower-than-normal rates.
These all-you-can-travel packages appear to be an intriguing proposition, and for travelers such as Marius Bittner, it's a convenient option to seize.
I have taken 12 flights since buying the Wizz Air 'All You Can Fly' pass in December to places such as Sevilla, Rome, Paris, London, Prague, and Vienna.
The YouTuber, who streams under the username TheLensNomad, shared his initial thoughts on the budget airline's 12-month membership program shortly after his first flight. Bittner traveled from Vienna to London, then from London to Prague.
Wizz Air's "all you can fly" plan was sold out within 48 hours.
The first batch of memberships sold out within 48 hours when it was launched in August 2024, Euronews Travel reported.
Claims that travelers have booked their preferred flight more than 90 percent of the time, the YouTuber told his followers that the program has its challenges.
The booking process has been relatively simple through the website, but planning the trips can be a bit complicated.
Availability of seats is dependent on the current status, which is a critical factor considering that bookings can only be made within a 72-hour to 3-hour window prior to departure.
He also mentioned other difficulties with the flight pass, including unexpected currency conversion fees and an online check-in requirement that has a €50 fee if not completed three hours prior to departure.
“One challenge I hadn’t anticipated is the lengthy layovers associated with Wizz Air flight schedules. If you arrive at 9 AM and have a 9 PM connecting flight, you're left with no other available options.”
For €189,000, you can embark on a 365-day cruise in 2026 with a cruise pass
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The company introduced an annual pass in 2025 for $120,000 (€114,260), which covers one individual and a single guest, allowing pass holders to sail for up to 365 days on any of the company's cruise routes.
The success of the 2025 annual pass has led to the launch of the 2026 annual pass, according to Euronews Travel.
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“After Richard Branson appeared on 'Good Morning America' to discuss our Annual Pass, there was a tremendous amount of enthusiasm and commotion,” Huang said. “It's truly a pioneering move in the industry, and there were long lines to learn more. Our voyage planners received feedback from sailors inquiring about 2026, so we thought, "Why wait?" and added a few features to make the [cruise] package a bit more luxurious.”
Transport-related travel subscriptions are continuing to advance without being bound by traditional transportation methods.
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"Luxury travel subscription programs are gaining popularity due to an increasing desire for predictability, high-quality experiences, and hassle-free travel," states Inspirato chairman and CEO Payam Zamani.
“Around the world, there's a growing and robust interest in luxury travel programs as travelers look for greater flexibility, a sense of exclusivity, and high-end experiences without the long-term obligation of owning something.”
Other hotel chains are also welcoming travel subscription models. The Access AKA membership has an annual fee of $750 (€714) that offers discounts at AKA hotels and dining establishments in the UK and US, along with a range of benefits including complimentary spa access to accommodation upgrades.
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Do all-you-can-travel plans hinder sustainable tourism?
New Zealand's Sound Air and US-based Alaska and Frontier Airlines have also introduced similar flight pass programs to Wizz Air. While only a few airlines globally offer these schemes, the European Environmental Agency notes that transport sector emissions are still increasing overall. All-you-can-travel plans, whether in transport or not, may have unforeseen consequences.
These programs could lead to a 14.3 percent increase in environmental degradation, overtourism, and carbon footprint by 2030.
“One effective strategy for reducing the environmental impacts of mobility is managing demand whenever possible,” the EEA spokesperson notes.
“Accommodations and activities, supporting local businesses, and prioritizing lower-emission transportation options, including public transport, rail, walking, and cycling, can all contribute to more sustainable tourism.”